About Us

Eduabout_guymark is a consultancy outfit that grew out of Goals & Ideas Limited, a strategic Marketing Communications Company. We believe that we are in business to help educational institutions operate profitably in a highly competitive environment.

Over the years, we have discovered that Educational Institutions have peculiar challenges. One of these is in the area of marketing and managing the school brand.

We provide consultancy services for institutions in various areas:

  • Advertising (Press, Radio, TV, Outdoor)
  • Creative designs- Logo creation, School Brochure, Magazines etc
  • Strategic Marketing Plan
  • Admission Review
  • School Event Planning/ Management
  • Printing Production –yearbook, School Prospectus, Calendar etc
  • Training
  • Media Relations/Management


We also go into strategic partnerships with credible organizations who may wish to deliver products/services required by the Educational Sector.

Our People


Our people remain our most valuable asset. Committed, Analytical, highly creative and ready to provide courteous service.

That is our trademark … committed to serve, we ensure that our clients see us as partners who are committed to their growth.

Yinka Ogunde (Mrs) B.A English, M.Sc Mass Communication

A seasoned strategic Marketing Communications professional, Yinka graduated in 1984 from university of Lagos. After a stint with the Nigerian Television Authority and the Broadcasting Corporation of Oyo State, Yinka settled down in the field of advertising and Public Relations.

Armed with an M.Sc Mass Communication degree, she began her career in the field at Promoserve, an Organization where she worked on several multinational accounts. She also served with M-Gold Communications before setting up Goals & Ideas, the Marketing Communications agency that birth Edumark.

Yinka comes from a rich background of helping organizations build lasting brands through the use of effective communication tools.

She brings deep knowledge and insight into issues which helps to make them easier to resolve. A highly energetic and passionate presenter, her skill at driving projects remain a valuable asset to the organization.

Our Mission

We desire to help institutions be the best they can be through very creative and innovative programs and projects.

Our Vision

Knowing that Education is a powerful change agent, we see ourselves as a strategic creative tool powering the sector to successfully bring about the deserved result